Stokrotka TV Commercial

Project: Stokrotka Fresh Bread Television Commercial
Client type: Business
Delivery: 2×30 seconds ad spots

THE BRIEF

KEINO agency approached us with the brief to shoot a 30 seconds television commercial and a longer social media video for Stokrotka, a Polish FMCG retail brand. The central message was that Stokrotka markets start selling bread and buns offered on the spot fresh out of oven.

THE PRODUCTION

Since bread holds a special place in Polish culture, the story needed to be told authentically and respectfully. We adopted semi-documentary approach, mixing the carefully pre-planned shots with some improvised scenes. We conducted a very long interview with our central character to pick just over 20 seconds of final audio VO content.

THE RESULT

The resulting commercial is a warm, authentic, and beautifully shot piece of content that was used for an intensive 45 days nationwide TV campaign promoting the brand. The additional 2-minute long version proved to agin a very positive feedback on client’s social media channels thus consolidating the brand’s central message as honest, local and close to people.

Project
  • Stokrotka Fresh Out of Oven TV Commercial
Client
  • KEINO Agency
    Stokrotka
Date
  • January-February 2018
Our Services
  • Concept, Pre-production
  • Full Production Services
  • Edit, Color, Sound, Mastering

Audience-winning film & video content since 2003

DogFilm Studio

Jana Styki 24/8
03-928 Warsaw
POLAND

dogfilm@dogfilm.pl

+48 602 473 113

© 2003 – 2020 DogFilm Studio
contact-section