Stokrotka TV Commercial
Project: Stokrotka Fresh Bread Television Commercial
Client type: Business
Delivery: 2×30 seconds ad spots
Since bread holds a special place in Polish culture, the story needed to be told authentically and respectfully. We adopted semi-documentary approach, mixing the carefully pre-planned shots with some improvised scenes. We conducted a very long interview with our central character to pick just over 20 seconds of final audio VO content.
The resulting commercial is a warm, authentic, and beautifully shot piece of content that was used for an intensive 45 days nationwide TV campaign promoting the brand. The additional 2-minute long version proved to agin a very positive feedback on client’s social media channels thus consolidating the brand’s central message as honest, local and close to people.
- Stokrotka Fresh Out of Oven TV Commercial
- KEINO Agency
- January-February 2018
- Concept, Pre-production
- Full Production Services
- Edit, Color, Sound, Mastering