PepsiCo: Closing The Crop Gap

Documentary film series – PepsiCo and CARE Social Campaign
Client type: Business, NGO
Delivery: Microsite, Social Media, YouTube

THE BRIEF

Closing the Crop Gap is an initiative taken by PepsiCo, partnering with the CARE NGO, to raise awareness about the existing issues concerning the Crop Gap and highlight the importance of closing it. This being a global issue, the campaign features five women from five different countries all around the world – India, Egypt, USA, Guatemala and Poland. Our role at DogFilm Studio was to produce documentary film content for the Polish part of this global campaign. 

THE CONTENT

The idea behind the campaign was not just to showcase the Crop Gap issue but to provoke viewers to step in and take an active part in solving the problem of gender inequality in farming – to vote on the videos and support the issue by bringing in financial contributions to the NGO. This called for the production of authentic and emotional documentary film content that will have the power to inspire audiences to take action. We decided to tell the inspiring story of Bożena Sierańska, a Polish female farmer who has experienced the Crop Gap issue all her life and yet managed not only to succeed in farming business and also in her family and private life.

THE RESULT

Closing the Crop Gap campaign was very successful bringing in over 90M impressions, 9M video views, 120K engagements and 2,100 votes. The short documentary film  featured on YouTube had a high video view rate, outperforming CPV benchmarks by 70% and almost half of the viewers watched the video for 30 seconds or more. The overall campaign made it to the finals of 2019 Shorty Awards, honoring the best of social media and digital content worldwide. 

Project
  • Closing the Crop Gap - Short Documentary Film Campaign
Client
  • PepsiCo, USA
    RippleEffect, USA
Date
  • January - February 2019
Our Services
  • Video Shoot & Production: 4.6K BM RAW
  • Editing, Sound Design, Color Correction
  • Video Translation & Delivery of Social Media Formats

Audience-winning film & video content since 2003

DogFilm Studio

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03-928 Warsaw
POLAND

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+48 602 473 113

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